The Benefits Of A Business Plan

Whether you are launching a start-up or maintaining an established business, a business plan is an important tool to take your business to the next level.

A business plan is your roadmap.  You decide your goals and then identify how you will achieve them.   The benefits are many, including:

  • To show you are serious.  That little piece of paper has powerful psychological powers.  Simply writing your plan motivates you to implement your plan.  ​
  • To establish your roadmap.  How do you know where you are going and how to get there if you do not have goal?  The business plan identifies your goals and how to achieve them.  Though you likely will  modify your plan, having a predetermined goal is essential to success.
  • An honest conversation about your product. You have must talk to your actual and prospective customers.  If you don’t know the problem your customer seeks to solve, how do you know what product or service to offer?   Example; It’s cool you can run your can opener from your smart phone but does your customer really want that feature?  All the money and marketing in the world can’t sell a product or service no one wants.
  • An honest conversation about your company’s preparedness.   Through research and writing your plan, you learn as much as possible about your market, your target customers, your company’s ability to provide the services or goods, and your financial position.  be honest.  Use simple words.  Jargon and buzz words do not ensure success; they just mask the inadequacies of your plan.
  • A honest conversation with yourself.  The business plan requires honesty.  Your plan and product may be the next greatest thing, but if you and your team lack the motivation, desire, knowledge,  enthusiasm, etc. success will be difficult if not impossible.  ​

So, if you are launching a business or taking your business to the next level, take the time to form a business plan.  Write it down to show your commitment.  Act.  A business plan in a drawer is just scrap paper.  Write your plan, read, and act.

About Christine Jarzab Kuntz

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